Quick. Name a soft drink.
What do celebrations and deliciously greasy hamburgers have in common? That’s right, Coke. The staple of America. Just last month, in May of 2011, Coca-Cola brand celebrated their 125th anniversary. Talk about brand longevity! In a recent exhibit featuring the life of Coca-Cola, it became blatantly clear that not much has changed for the brand – in look or taste – and their fanbase is bigger now than ever. ”Coke” has become an identity that people apply to themselves to describe their taste, a one-world explanation of their class and style.
Simply put, Coca-Cola has been around for longer than any one person on this planet right now, and incredibly, their logo hasn’t changed once in all the time they’ve been supplying pleasure to your taste-buds. You can chalk that up to a great design team that had a real eye for long-term success. That being said, what do Coca-Cola and Worthen Design have in common?
John Worthen, in his previous partnership, was approached by Anthem Worldwide to help in the creative process for concept work on behalf of Coca-Cola and the 2008 Beijing Olympics. John and his team worked closely with Anthem to develop the illustration below. We don’t mean to name-drop, but how impressive is that? So, in the spirit of a little harmless self-promotion, have a look at the 2008 Beijing Olympic concept Coke can.
*Artwork was completed during John’s ownership of his previous company and partnership.