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As you may remember from our Evolution of Illustration blog, there are a few basic steps that go into creating any identity – from a label, to a logo, to a brand. One of the most overlooked aspects, and one of the most important, is color. Color can communicate a lot to a consumer. It can help a brand feel clean and professional, bold and aggressive, or even laid back and cool. When creating any identity, it’s important to know what kind of consumer you’re trying to attract, as well as what you want to convey to them through your media.

Below are some color explorations for a logo we did some time ago, as well as the final product. Take a look and pay attention to the emotions that each color combo evokes.

Tags: brand, color, identity, illustration, logo